PDA

View Full Version : Industry involvement




richieB
03-04-2004, 12:08 PM
With all the positive access vibes going around about trail access on Fromme, all I can say is that I'm absolutely impressed with how we, collectively, are taking this on. Now, I say We to simplify things, as I was not personally at the Council meeting myself, but take pride in the fact that I'm always courteous to other trail users and respectful of the etiquette prescribed to us as riders from groups like the NSMBA and IMBA. I also tend to live by my own strict ethical priorities, which I haven't needed prescribed to me.

Now, that said, I do take exception to some of the posts stating that "it's about time <insert company name here> steps up and helps supports the scene that they name their bikes after"

Fact is, many of the companies that market bikes for riding on the shore and use the shore as their marketing scheme DO contribute to the scene.

Sure, they aren't pouring $20,000 a year into it, but many of them are contributing in ways that are difficult to see at times, both through cash donations and/or product.

Personally, when I worked in the PR department for <Company N> we were very aware of the access issue, as well as supporting the builders. We were the only bike company that attended the IMBA Land Access Summit in Squamish, in 2001, we contributed in many different ways to several trail groups, especially through the Cycling BC trail advocacy fund, in addition to donating draw prizes and other goodies to be given away on trail days, helping people get the motivation they need to show up on crappy, rainy trail days. I also represented the company at some NSMBA and Woodlot access meetings.

I think before we start pointing fingers and being divisive and assigning blame, why don't we concentrate on presenting a common, unified front and put our best collective foot forward.

Sure, I could be doing more financially and getting involved in trail days more, but, quite honestly, I have done a great deal in the way of communications and exposure for trail access trough a lot of my writing and articles, both here on NSMB and elsewhere. And, truth be told, there's not a whole lot of money in writing, leaving me with very little funds to contribute.

We all have our own talents and resources to bring to this cause, and if we all get together, we will accomplish more.

Yes, Norco, Kona, Rocky and other companies could be doing more, but only in the same respect that all of us, as individuals, could be doing more. It's a matter of balancing how much is enough relative to the need and the resources available to each of us.

Personally, I'm a just a writer with little more to offer than my talent, writing time and industry contacts, so I try to use what I have to further the cause. It's not much, but it's the best I can do right now.

As long as everyone is doing thier best with what they have to offer, that's all we can expect, whether it's a company or an individual.

Now let's keep this up. Good vibes all around.

rb




ATN
03-04-2004, 10:16 PM
You make a good argument... but I was at over 75% of this years trail days and did not see any <N> products... apparently there was a coffee mug.

We're all just traumatized by how much the bikes cost and think we should be getting more for our money. But when you add thigns up (especially warrenty) and you realize that the bike companys arent getting that rich.

Norco supports SPOKE which is great... they dont have to support everything.

Rat
03-05-2004, 08:43 AM
Free swag is nice but how about a keg of beer like the ontop trail days now that is supporting the nsmba:)

Duncan
03-05-2004, 11:00 AM
I think its time General Motors, Ford, Daimler-Chrysler, Subaru, Toyota and Honda stepped up to the plate and built us a spankin' new parking lot at the top of Fromme. After all, we buy their cars to take us up the hill to go riding. D.

spleen
03-05-2004, 01:59 PM
Rich, you have some great points and I just want to add a few more that are non-shore related but still very important. A lot of bike companies support other projects that are just as important if not more so in terms of supporting a whole community (i.e. all riders - mountain, road, commuters, bmx etc.).

For example Giant has supported such causes as the Vancouver Childrens Hospital run, MS Society ride, and Camp Care in Whistler.
Likewise Trek shows a huge support for cancer victims and their families with the Ride for Roses.
Support like this affects a MUCH larger cycling demographic than just the mountain biking community and the goodwill that it creates is probably tenfold that of supporting trail maintenance.

Now before you start flaming me keep this fact in mind. Less than 10% of the cycling community in North America rides trails.
So the goal for the bike companies is to find a balance for their support and spend their meagre marketing budgets in areas that benefit all cyclists, the community and the enviroment.

And one last point that Rich already touched on. A lot of support goes unnoticed because it is done behind the scenes instead of publicly.

Just keep this in mind before you condem bike companies for a perceived lack of support for the trails.

speed metal
03-05-2004, 09:05 PM
How is it that people still think bikes cost "so much"? Compared to what? Have you bought a car or a house lately? Talk about overinflated.

Sure some bikes are expensive.....buy a cheaper one. So many purchases are based on "I want", not "I need". The markup on a bike is far less than the markup on your sweatshop Gap jeans and Nike runners. Try to have little selfless perpective.

Adam West
03-05-2004, 09:10 PM
^^ yeah no kidding houses are fucking expensive